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Who are the customers of Embedded Finance, and what do they reveal about Stripe, Affirm, DriveWealth, and Green Dot?

Who are the customers of Embedded Finance, and what do they reveal about Stripe, Affirm, DriveWealth, and Green Dot?

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big techdigital lendingEmbedded Financepaytech
··1 min read

This week, we look at:

  • Embedded finance as a growing theme with the $10B Affirm IPO and Stripe’s launch of Treasury

  • The customer types that each of these firms is attempting to convert into their product, and what this tells us about economic growth

  • A framework for understanding the emerging value chain of digital finance, and the role of platforms and marketplaces