TransUnion, one of the big three credit bureaus, has launched a new data analytics platform called OneTru.
The new platform will offer banks and fintechs AI and ML tools for addressing a variety of credit, anti-fraud and marketing needs.
There are four key layers in OneTru:
1. Data management layer – providing access to compliant credit and non-credit data.
2. Identity layer – matches online and offline personal identity fragments.
3. Analytics layer – uses AI to generate actionable insights across credit, fraud mitigation and marketing.
4. Delivery layer – leverages a unified data governance framework to ensure regulatory compliance.
This new product leverages the AI platform from Neustar, a company TransUnion acquired in 2021.
TransUnion made it clear that this new platform is just the start. Tim Martin, Chief Global Solutions Officer, said, “OneTru provides us with a global chassis upon which we will deploy products and share expertise across the world in a cost-effective and compliant way. It is a game-changer for our customers and for the industry.”
The whole idea is “to drive a more complete and persistent picture of a consumer.”
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