Amartha is an Indonesian fintech startup focused on using the peer-to-peer business model in rural areas of Indonesia; Amartha originally started as a microfinance institution in 2010, but that business model did not work; they moved to a peer-to-peer model where individual Indonesian investors fund the loans; they focus on small rural villages and to assess borrower risk they blend demographic profiling and psychometric tests to determine the probability of repayment; they currently have 5,000 investors and generate returns of about 15% to 17% structured as a profit-sharing scheme. Source
