ISA statistics were released on Thursday by HMRC; last year two thousand Innovative Finance ISA accounts were subscribed with retail investors collectively investing GBP17 million (USD $22 million); this compares to GBP22.325 billion ($28.94 billion) into stocks and shares and GBP39.191 billion ($50.81 billion) into cash ISAs; about one third of money invested into IFISAs on P2P platforms last year was from transfers; while the accounts opened and amount invested were low it still shows appetite for such products. Source