Amazon India is integrating its first small business lender via API into the Amazon Lending marketplace; India’s Flexiloans will allow Amazon merchants in India to obtain financing and manage the loans directly from the Amazon seller dashboard; it hopes this partnership will allow it to reach more than 100,000 businesses this year; Flexiloans Co-Founder, Deepak Jain, said, “The Indian FinTech ecosystem needs such close integrations to deliver real value toward SME financial inclusion with great user experience. Our curated offers for Amazon.in sellers make it very convenient for sellers to manage their working capital and take advantage of India festive season spikes.” Source.