Finnovista is a research and industry ‘catalyst’ firm that is tracking fintech growth across Latin America and Spain; in a recent report on Brazil, they track 219 fintech startups in the country, making it the most prominent Latin American country based on that metric; Mexico follows with 158 startups, then Colombia, Argentina and Chile each having 55 to 80 such startups; an infographic indicates that 26% of Brazil’s fintech startups are in the payments sector, 10% in balance sheet lending (with some web presence or other innovation), 2% in true P2P lending and 8% in crowdfunding. Source