Marketplace lender, China Rapid Finance, has now surpassed the one million mark in terms of borrowers; they are considered the largest consumer lender in China in terms of loans facilitated; the company has lent out 8.8 million individual loans since inception and believes their focus on emerging middle-class mobile active consumers, or EMMAs, sets them apart; the EMMA population typically has no credit history and is estimated at around 500 million people in China, the world’s largest untapped consumer credit market. Source