Coinbase announced four new services that show the exchange is looking to court institutions; Coinbase Custody is a custodian partnership similar to that of banks to secure cash; Coinbase Prime is a platform focused on research and data for institutional clients; “As a whole, Coinbase is moving toward an open financial system, and we plan to achieve that through a number of different means,” said Coinbase Custody product lead Sam McIngvale to Business Insider. Source.