Known for its personal finance and credit advice, Credit Karma has announced some new changes and initiatives with an overall rebrand; expanding on its free credit scores, credit reports and credit monitoring, the firm has launched Credit Karma Tax which will offer free tax preparation services; the service is driven by its acquisition of AFJC Corporation which provides online tax preparation solutions; with the tax offering, the firm has rebranded to convey itself as a financial assistance solutions provider; according to Credit Karma Founder and CEO Kenneth Lin, “We’ll continue to add tools and features that will make Credit Karma more of a personal assistant for finance.” Source
