ETHLend will issue LEND tokens in a pre-sale and official token sale; the pre-sale is scheduled for September 25 to October 25 with a goal of 2,000 ETH; the official sale will begin November 25 and last through December 9 with a goal of 37,600 ETH; ETHLend is developing a decentralized peer-to-peer lending application built on the Ethereum Network; it allows for increased transparency and global lending with services for collateral, decentralized credit ratings and management of exchange volatility risks. Source