Credibly discusses the evolution of the fintech market and the firm’s current market position in their featured blog post; central to their discussion is the integration of data science into all aspects of finance and the intersection of data science and bank partnerships; in what Credibly calls Generation 3.0 of fintech, online lenders are developing lending business models which also include software as a service (SaaS) products that are an extension of their proprietary technology; Credibly discusses the benefits of SaaS technology and the strengths banks present in partnering with fintech innovators; together the user experience is only expected to improve as more partnerships are formed throughout the industry. Sponsored Blog Post