Chase is starting a new marketing campaign by using GIFs across social media channels in an effort to get millennials to use their QuickPay product by Zelle; the campaign shows a shift by the bank to make campaigns more personalized and geared at a younger target market; Donna Vieira, chief marketing officer for Chase’s consumer bank tells TearSheet, “The channels, mediums and media you use; the copy and creative form like memes and GIFs. Clearly 15 years ago this would be nonexistent, but it’s how this audience communicates with each other, tells their stories and what they find engaging.”; Chase saw a 50 percent increase in p2p transactions in 2017 and a 15 percent increase in new enrollments for their app. Source.
The rule opens a large swath of finance companies, loan platforms, and financial product comparison sites to CFPB oversight and enforcement.
Anthony Noto, COO of Twitter, has been offered the position as SoFi CEO. Source
China's fintech sector is growing with new technologies and companies developing solutions for payments, loans and online investing; Forbes provides details on the market and discusses challenges; while the market has been conducive to new innovation, tighter regulations could be a factor and a lack of skilled workers could also affect the market's development. Source
