Goldman Sachs continues to be one of the most active companies in all of finance when it comes to new products; they are now looking to expand their Marcus brand to offer wealth management to the mass affluent; these are people outside the high net worth market that Goldman has traditionally focused on; this new product will be built around employers through Goldman’s Ayco division; CFO Stephen Scherr said, “This is a very large market, with $9 trillion in mass affluent customer assets across more than 20 million U.S. households.” Source.