In an interview with The Financial Brand, Alan McIntyre, Senior Managing Director, Banking for Accenture shares his perspective on the current state of the digital banking; he states, “I struggle to see how the valuations of some of the pure, narrow challenger bank models are justified at the moment given what we know of the economics.”; over the long term he sees three viable models for these banks to survive and some of these models are already being proven out in the UK as he discusses; the digital banks and traditional banks not only face competition from the challengers but increasingly Google, Apple, Facebook, Amazon and even Walmart who continue to dip their toes in financial services; McIntyre digs deep into how the newcomers along with banks of all sizes might survive over the long term. The Financial Brand