Regional banks like Huntington Bank find themselves stuck in the middle of the innovation wave; they are not big enough to innovate as they wish but they are also too big to innovate along one business line; they have teamed up with AI firm Personetics to build smart customer tools to help people save, budget and get a better handle on their financial lives; mobile logins are at their highest level but each time a user logs in they will spend a minute or less within the app; adding these tools will provide customers an incentive to engage with the app and get a better understanding of where their money is going. Source.
