Millennials now account for the largest majority of the US population and research predicts they will grow to 81 million in 2036; a majority of millennials have been credit averse with minimal credit history which has caused credit providers to target them in slightly different ways; in a white paper from LexisNexis the company provides a profile of millennials for credit providers. Sponsored Blog Post
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Data from Financial Technology Partners reports over 1,500 funding deals from over 1,700 investors in 2016; these deals accounted for $36 billion in fintech financing; data by fintech category can be seen in the chart below with banking and lending companies accounting for 29% of the year's total deals; payments, loyalty and ecommerce accounted for 22%; securities, capital markets and wealth management also reported substantial interest from investors with 19% of the deals funded. Source
Marcus by Goldman Sachs was launched in 2016 and marked an important point in the consumer lending industry as they decided to build their own platform from scratch; Ainsley O'Connell from Fast Company interviews head of Marcus, Harit Talwar; Talwar shares what was attractive about getting into personal loans and details the Marcus product; stated that there were many consumer pain points and Goldman Sachs was confident they could help; Goldman also has several advantages to give them an edge; not only do they have their own balance sheet, but they essentially built a startup, leaning on 147 years of experience; they also had the advantage that there were no conflicts over any legacy consumer businesses within Goldman; the company worked closely with consumers to bring to market a product they want which Talwar discusses in the interview. Source