In an interview with Business Insider Acorns CEO Noah Kerner talked about the investment app’s success to date and how he see the company moving forward; the company has seen strong growth with 2.2 million US accounts; the app allows users to invest spare change from purchases; the focus of the future is to try to get all households with income under $100K using the app. Source.
Acorns is a US micro-investing app that invests spare change in ETFs; it has announced the appointment of former Wealthfront CEO, Adam Nash, to its board of directors; the firm also says it is researching behavioral economics as part of its marketing strategy and has added Shlomo Benartzi, professor and co-chair of the Behavioral Decision-Making Group at the University of California, Los Angeles, to its board. Source
Acorns has partnered with personal financial management app Clarity Money; Acorns now has two million investment accounts with users investing spare change into customized investments; Clarity Money launched in 2016 and is an app for personal finance advice and expense and savings management; users of both platforms benefit from the partnership with Clarity Money customers able to use Acorns' automated investing features and Acorns' investors able to sync their Acorns investment account to their Clarity Money dashboard. Source
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