To create a memorable brand you should start early and be consistent. With these tips you do not need a big budget to create a winning fintech brand.
Mastercard has launched their in house content studio to help broaden the institution’s brand; the idea is to make themselves look as if they are a tech company; they have hired a content team and have already started making Storylabs in series; the move is part of a wider trend in financial services as companies like JPMorgan Chase, WealthSImple and Acorns have all been producing content; they also recently started a podcast named “Fortune Favors the Bold” by journalist Ashley Ford. Source.
Content marketing has become a widely used trend among financial firms to build brand awareness about products; what most companies find is cutting through the noise is quite hard as most companies share content that can seem the same from the user perspective; some are trying different techniques like having users write content or testing different visuals; companies need to figure out the types of pieces that work best for their particular segment. Source.