Banks have long relied on face to face or voice interactions with their customers; these are often easy to measure,...
Business Insider reports on the success of Bank of America’s investment in digital channels; reports that they added about 2 million users to digital channels, predominantly to mobile; mobile channel usage rose 34% year over year; article also compares active mobile users across competing banks Wells Fargo and JP Morgan. Source
Back in June of 2018 Bank of America set an ambitious goal for digital sales as Dean Athanasia, president of consumer...