The recent funding of Greenlight Financial Technology is part of a recent trend that has financial services firms as of all sizes focusing on education; according to the Center for Financial Services Innovation 57 percent of Americans are financially unhealthy; one of the biggest issues financial education has had is that it’s hard to define; companies have been trying to offer different types of education through online courses and other tools that help customers to better understand their full financial situation; fintech companies are not the only one’s offering such services, big banks like JPMorgan Chase and Wells Fargo have recently added focused products and tools to help customers. Source.
SunTrust Bank, Ally Ventures and Amazon Alexa Fund teamed up with others to raise $16mn for Greenlight Financial Technology; Greenlight makes smart debit cards for kids and college students to spend more wisely; The company also offers a mobile app complete with parental controls so parents can teach their kids how to spend; this is a further jump into financial services for Amazon as it looks to enter the space through the partnership model. Source