Goldman considers Marcus a fintech startup supported by 147 years of experience from the global investment bank which has given it some advantages in the online lending market; the fintech startup and its use of application programming interfaces (APIs) has been part of some important digital innovation initiatives for the firm; according to Chavez, Goldman is not only exploiting APIs, but open source and cloud services as well; he refers to the integration of the three services as the most "profound drivers" of innovation in financial services he's ever experienced; Goldman has integrated APIs into nearly all aspects of its business and API-centric technology is a key factor for innovation in the global fintech market. Source
