Former Goldman Sachs banker Mona El Isa has founded an asset management services company that will provide blockchain solutions for hedge funds; El Isa launched Melonport in February 2016 with co-founder Reto Trinkler and has now hired George Hallam, former head of external communications at the Ethereum Foundation; El Isa's hedge fund services will use smart contracts to automate various aspects of portfolio management for hedge fund managers which will lower the costs of building a hedge fund. Source