While most banks still do not offer a forecasting type feature Wells Fargo has added it to enhance their app experience; the bank says a customer can receive 50 different messages based on their account activity; “Having information in the palm of their hands can help lead customers to take action and make more informed financial choices,” Steve Ellis, who heads the bank’s innovation group, said in a press release reported by American Banker; the bank has had their share of issues recently but innovation has been one area where the company has excelled. Source.
US banks closed more than 2,000 bank branches in 2017, an 18 percent increase form the year earlier; Wells Fargo is one of the leading banks as they closed 194 branches and plan to close more than 800 more by 2020; other banks like Citizens Financial is reducing square footage at branches but not closing as many; Banking Technology lists the top 10 banks by branch closures. Source.
Wells Fargo has seen customers become more adept at using digital and plans to accelerate their branch closure plans; the company is looking to close more than 800 branches by the end of 2020; “Our vision of satisfying our customers’ financial needs remains unchanged, but how we execute this vision has evolved; this evolution includes developing new ways to more efficiently serve our customers and create a better customer experience,” said CEO Tim Sloan on a conference call as reported by TearSheet; the closures are expected the save the bank about $4bn. Source.
Big banks like J.P. Morgan Chase and Wells Fargo have developed new mobile only banking apps in an effort to attract younger customers; “It’s about helping people start in banking and doing it in the way that fits their lifestyle,” said Steve Ellis, executive vice president and head of the Wells Fargo Innovation Group, to Business Insider; the banks are looking to get users at a younger age then keep them over the lifetime with additional product offerings; focusing on the consumer experience and new technology will help the banks to claw back some of the market that fintech companies have taken. Source.
Many of the major US banks are now adopting digital strategies into their business; Lend Academy shares progress from JPMorgan, Bank of America, Wells Fargo, Citi and Goldman Sachs. Source
Wells Fargo, Morgan Stanley, JPMorgan Chase and others have launched or will launch their own robo products to compete with slicker startups; after seeing the success of startups in the space the banks realized they needed to improve their offerings to keep customers and attract newer, younger ones; the trend to move away from white labeling technology to building their own is a recent one as some traditional players like UBS, State Street and John Hancock are still using services from SigFig, Motif or NextCapital. Source.
JPMorgan Chase and Wells Fargo announced their earnings late last week and digital channels continue to be a growing force at the banks; JPMorgan Chase saw a 13 percent jump in active mobile customers to over 30 million; Wells Fargo’s growth was not as pronounced at 3 percent to over 21 million active mobile customers; this points to a broader industry trend where according to Business Insider’s Mobile Banking Competitive Edge study 83 percent of respondents use mobile banking; some recent trends the study has also seen include more attention to security, mobile transfers and users asking for more advanced features. Source.
USAA, Wells Fargo and U.S. Bank have started to look within the veteran community for skilled workers in the field of cybersecurity; hiring veterans has always been a source of pride for the banks but their specific military experience is seen as a big plus when it comes to cybersecurity; veterans are experienced and highly motivated, being able to find someone with cybersecurity know how can help to transform a banks defenses; the banks have also partnered with educational institutions which have programs geared at helping veterans transition to the workplace. Source.
Greenhouse, the new Wells Fargo banking app, will offer customers a new mobile banking experience to help manage finances; users will be able to manage their money and have the ability to send and receive payments; Crowdfund Insider reports Avid Modjtabai, Head of Payments, Virtual Solutions and Innovation at Wells Fargo said at an industry event, “We believe the Greenhouse experience will appeal to a broad base of consumers, many of whom have several income sources or are paid infrequently, which can make budgeting a challenge.” Source.
While banks might have initially been slow to act when it came to embracing digital strategies they are now able...