Right now the U.S. digital banking market is being driven on two simultaneous tracks with private market solutions and regulation; in other areas of the world they regulators took hold of the growing momentum and created a framework for data sharing standards so customers can gain greater control of their data; some states in the U.S., like California for example, have also take matters into their own hands to set up guardrails and increase access; can private market solutions that are driven by some of the biggest banks be a fair solution or are we just waiting for regulators to eventually take the needed steps; banks are already under pressure to change from consumer driven finance apps but regulators hold the key to ensure the market is fair and open. Forbes